SOCIAL MEDIA PROFILE Snapchat URL https www snapchat com JULY 2011 Picaboo is launched PURPOSE Snapchat is a photo and video sharing app The images disappear after being viewed CURRENT CEO Evan Spiegel SEPTEMBER 2011 Picaboo is renamed Snapchat NUMBER OF USERS About 200 million NOVEMBER 2014 Spiegel and Murphy turn down Facebook's offer to buy Snapchat SEPTEMBER 2015 Snapchat introduces the Lenses feature
CHAPTER 1 What Is Snapchat Tour smartphone beeps It's a snap from your friend You open Snapchat You tap your friend's name to view her message She appears making a funny face You laugh as the image disappears You quickly take a selfie making a funny face and send it to your friend In seconds you see that she's viewed it This is the magic of Snapchat Snapchat is a social media app for smartphones and tablets The app uses the device's camera Friends find each other by name or phone number Then they send each other photos and short videos called snaps Users can draw on and add text and filters to their Did You Know images These include the time emoticons and other In July 2015 Ireland had more Snapchat users fun features than any other country
Many people use Snapchat to take fun photos such as selfies with a pet Once a snap is created and sent it can only be viewed for a few seconds Then the image disappears This allows users to share images without using up their mobile device's storage They can instantly share moments with friends Snapchat connects users around the world one quick photo at a time
